Collection: Curve Classics

Our logo represents the journey every individual, or team, takes when they’re working to achieve something. This applies to creative exploits, the development of any skill, or great big goals and dreams, which are of course made up of lots of smaller versions of this journey.

When we are faced with a challenge of any kind, we must delve into ourselves in one way or another - physically, technically, tactically or psychologically, or as in sport - all of the above.

Challenges may be self-imposed or unexpected. The initial dive, where we may not be able to overcome the challenge on first meeting it, is represented by the decline in the curve. But if we continue to work through this decline, eventually we find a way to overcome these challenges and we grow, ending up a more realised and capable version of ourselves. This is represented by the climb in the curve, ending higher than it originally started.